The Conservation of Hope

Through The Lion’s Share, the corporate world can now make a contribution each time an animal appears in their ads, raising money for wildlife conservation, habitats, and animal welfare. A simple way to make a powerful difference.

Be involved

Earth is facing its sixth mass extinction: 100,000 species could soon be wiped out. This is reversible. But it feels insurmountable. With optimism in short supply, it’s as if hope itself is endangered. That’s why there’s The Lion’s Share. A simple way to involve the biggest corporations. With your help, we can rewrite the future. Protect the animal kingdom. And give the world that glimmer of hope.

What is The Lion’s Share?

Sir David Attenborough introduces The Lion’s Share

Testimonials

To be successful in the long-term, companies need to take sustainability seriously. One, because supply chains depend on it. Two, because consumers will vote with their feet. And three, because companies are really just collections of individuals. As members of the human race, we need to start dealing with the challenges we face. But governments, companies or NGOs alone are not powerful enough to drive the kind of change that we need to see. The Lion’s Share is a simple easy way to take action in a way that motivates change and brings all of us together. Andy Pharoah
Mars, Incorporated, Vice President of Corporate Affairs, Strategic Initiatives Sustainability

Each year, we lose 10,000 species to extinction – a staggering 1,000 times the natural rate. The Lion’s Share idea is as fascinating as the far-reaching impact it will have. The revenue generated from this ambitious and innovative partnership will make a real and lasting effect on the future of our planet and the animals we share it with. Achim Steiner
UNDP Administrator

Conservatism and consumerism rarely mix. The Lion’s Share is abundant with hope acting as the nexus between the two. It feels like compassion and imagination are sorely missing in the world, and The Lion’s Share is a great example of both working together. Rob Galluzzo
FINCH Founder

Featured News

WildArk receives Lion’s Share grant to support conservation efforts in Australia

18 February 2020

The Lion’s Share Fund is pleased to announce that it has issued a grant to WildArk to support wildlife conservation efforts in Australia following devastating bushfires. Record high heatwaves and drought have provided fuel to fires burning throughout Australia, devastating local communities, ecosystems and wildlife. This latest grant from The Lion’s Share will directly support efforts to treat and rehabilitate injured wildlife throughout New South Wales.

Gucci joins The Lion’s Share Fund to support wildlife conservation

06 February 2020

Gucci, one of the world’s leading luxury fashion brands, has joined The Lion’s Share Fund, a unique initiative raising much-needed funds to tackle the crisis in nature, biodiversity and climate across the globe.

UNDP, FINCH, Mars, Nielsen, BBDO, The Economist Group and JCDecaux celebrate first anniversary of The Lion’s Share as insurance giant IAG joins innovative fund to support animals and conservation

27 September 2019

The United Nations Development Programme (UNDP), founders FINCH and founding partner Mars, Incorporated today celebrated the first year of The Lion’s Share, an innovative and unique initiative to support wildlife conservation and animal welfare across the globe. ollowing a first-anniversary event held earlier this week at this year’s General Assembly, The Lion’s Share announced its latest partner, Sydney-based insurance giant IAG.

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